Ford Drops Price on Mustang Mach-E SUV
Ford Motor Co. revealed their decision on Tuesday to once more reduce prices for the Mustang Mach-E SUV, as they vie with Tesla to secure a greater share of the increasingly expanding electric vehicle market - while the latter raised their own prices.
Ford reduced the price of the Mach-E standard range to $42,995 and California Route 1 to $56,995. The Premium standard range dropped to $46,995 and the GT extended range decreased by $4,000 to $59,995.
Tesla has raised the prices of the Model Y, a competitor to the Mach-E, by $250. The site lists the standard Model Y at $47,240, Long Range at $50,240 and Performance at $54,240.
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In February, Ford adjusted the 2023 Mustang Mach-E SUV starting from $46,000 up to $64,000, with a decrease of $600 depending on the model. Data from Cox Automotive revealed that its average transaction price for October to December 2022 was $59,431.
Ford has announced that it anticipates a considerable surge in production, from 78,000 units last year to 130k by 2023, amounting to an increase of nearly 67%.
On the eve of reopening Mach-E order banks, Ford shared news with the Detroit Free Press that they would be dramatically increasing production whilst containing costs after a significant factory renovation. This renovation was necessitated by the extended closure of their Mexico plant in the first quarter.
Ford is offering a "try, then buy" experience with BlueCruise hands-free highway driving and accompanying it with a complimentary 90-day connected service plan. It should be noted that Consumer Reports has rated its active driving assistance system as the leading one in the industry.
Ford will begin manufacturing the Explorer in Cologne, Germany from now on, aiming exclusively for the European market. Starting at around $48,000, reservations have already opened up.
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