Swedish electric car manufacturer Polestar has opened a rare showroom in the Arctic Circle: its very own 'Space'. A Polestar space is similar to a brand store, but not one where you can physically buy a car; they are all sold online.
Created in only three weeks, the Snow Space opened its doors on January 10 and will remain operational until February 26. The structure was built using 105,944 cubic feet (3,000 cubic meters) of snow sourced from Finland's Ounasvaara ski resort. At the end of the season, all of the snow will be returned back to the ski slopes it came from.
Behind the 6.5-feet (2.0-meter) strong walls, Polestar 2 EV was on public display, accompanied by ice sculptures of wheels, suspension components, and brakes created by local artisans.
At the facility, guests are invited to explore Polestar's offerings, gaining knowledge and a greater understanding of their vehicles. Furthermore, visitors can partake in an exhilarating test drive of the Polestar 2.
In addition to providing the foundation for Polestar's Arctic trial runs of its electric Polestar 2, the Snow Space in Rovaniemi is also intended to act as a bridge between the EV maker and the Arctic Design Week in the Finnish town.
Polestar has a diverse selection of vehicles. Their limited-edition hybrid-electric Polestar 1 was only produced 1500 times. The Polestar 2 is a liftback EV and the upcoming Polestar 3 is an all-electric performance SUV.
Polestar And Volvo The First To Access Google New HD Maps.
The Volvo EX90 and Polestar 3, both of which are underpinned by Volvo's Scalable Product Architecture (SPA2) and utilise Google's Android Automotive operating system.
Polestar Expects To Sell 80K EV's in 2023! 60% YOY Growth
In 2023, Polestar anticipates worldwide production to rise by almost 60%, likely reaching 80,000 cars. This growth is expected to be driven mainly by strong sales of Polestar 2, and will be further reinforced in the latter part of the year with the first handovers of Polestar 3.
Thank you for reading.