RIVIAN
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Rivian is developing an e-bike. CEO RJ Scaringe indicated that a small team has been assembled for the project.
This new mode of transportation promises to be a game changer for the brand and has the potential to alter the way Rivian appeals to customers.
It's ambiguous if Scaringe referred to a battery pedal bike or an electric motorbike. Previously, Scaringe has dropped hints about venturing into micro-mobility and the company holds patents for designs and components of e-bikes.
EVs have been the cause of much excitement in the past year, yet it appears that electric bikes are more sought-after than electric and plugin hybrids in the US. Even in Europe, the sale of e-bikes is expected to outstrip automobiles, both powered by electricity or other sources. This presents a highly attractive opportunity for Rivian whose looking to increase their profits and global appeal.
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