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Toyota is one of the biggest and most successful automotive manufacturers worldwide, whereas Polestar is a fledgling company selling eco-friendly cars for the future. Nevertheless, this did not stop Polestar's head of sustainability from criticising Toyota's anti-EV policy during a respective press conference.

Polestar and Toyota differ greatly when it comes to electric vehicles. Recently, Fredricka Klaren, Polestar's head of sustainability, voiced her criticism of Toyota's EV strategy at a media gathering, implying that anything less than total electrification won't make a significant difference to global warming.

Image: Polestar

Klaren is adamant that we must stop using fossil fuels and Toyota's hybrids, which are more efficient than conventional gas-powered cars, are a popular way of reducing emissions. Nonetheless, it's still necessary to acknowledge that the increasing number of hybrid vehicles produces harmful exhaust fumes.

Toyota entered the electric car market with the bZ4x, but it has hardly been a success. The vehicle was recalled shortly after its launch, and has received many negative reviews from customers due to its short range and high cost. In spite of this, Toyota still managed to sell more than 1,200 units.

Image: Toyota

Polestar has set out to produce an entirely climate-friendly electric car with the Polestar 0 initiative. In 2022, they shipped over 50,000 EVs, well on their way to becoming a critical player in the industry. The company is challenging other brands to make details of their sustainability efforts available and openly challenges those who are not helping to drive progress.

Klaren spoke at a media briefing in Sydney this week and strongly suggested that automakers should concentrate on EVs from now, as mass-producing non-electric vehicles after 2030 would be unwise.

We are aware that our predicament requires us to have a strategy in place to fight climate change effectively. Seeing as how electric vehicles are the only likely option for large-scale use after 2030, OEMs must redesign their business plans accordingly. Unfortunately, their timelines do not align with the suggestions of scientists. Thus, it is necessary for them to overwrite those plans and create new ones.

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